Problem

Solution

User Interviews + Affinity Mapping

How do others relate to this problem?

Duration:

Aug 2024 - Sept 2024

Design Role:

End-to-end Product Designer, Research, Branding, Prototyping, Testing

Sector:

Design, Art, Lifestyle

FunFigs - A Scale Figure/Object Generator for Architects

UI/UX Design

End-to-End

Branding

No more all-nighters, let Funfigs eliminate the mindless tasks so you can get to the creative parts

Goals for this project are to:

Bridge the gap between AI technology and the creative needs of young architectural designers by developing an accessible app that not only eliminates the time-consuming task of searching for scale figures but also empowers users to take their drawings to the next level.


Demonstrate a more customizable approach to creating an AI tool that allows designers to still feel that they are in control of their creative ideas

Interview Objectives:

  1. To understand what designers are looking for in an app like this: art styles they’d be interested in, how they’d like to make the outputs feel more personalized, and how this app can be better than other resources that already exist 

  2. Investigate what inconveniences we can try to offset for students when creating/downloading scale figures/objects 

  3. Understand how designers currently view generative AI and how we can utilize this new technology to work in their favor

From my interviews, there were some notable quotes that informed the project’s direction:

Architecture students facing deadline pressures seek an efficient, affordable way to create personalized scale figures that help express the design of their spaces while also allowing them to focus on other critical design elements.

Currently, existing resources for scale figures and objects are either low quality, generic, or comes with a price tag.

Because of this, students resort to spending hours creating scale figures and objects to help convey the specificity of their projects and bring their drawings to life

5 Participants(All former architecture students)


In-Person or Video Call

My Library

Summer Studio: Reimagining Play

Collection - 06/22/24

Core Studio: School Redesign

Collection - 09/10/24

“AI seems powerful, but scary. However, I think it can be a really big help if we focus on using AI to generate new ideas or replacing tedious tasks”

“Generative AI is a means to an end and should always be accompanied with human input as the final say”

“It would take me quite a while to search for the right scale figure/objects, especially in terms of finding the right type of person, pose, aesthetic, and angle of lighting that fits the type of drawing I’m creating for my project”

What could be improved with the current resources?

What would you want to see in an app that uses AI to generate scale figures/objects?

How can generative AI improve the design industry?

Would be great if there was some way to type in a prompt with the properties he wants to search for bc when he needs a specific scale figure it often takes much longer

Pose selection, ability to customize detail level, ability to draw from a base template

Would like for AI to generate scale figure based on the style of the drawing

Generate multiple figures at a time, at least 10 variations

I think people are always looking to be inspired and AI is a great tool for that

Would like for it to produce more styles of artwork that can be developed further by the user

Would like for AI to complete tedious tasks that free up time for designers to focus more on the creative aspect of their work

If i could find more artistic scale figures with more variety of activities and gestures that could be customized, that would be nice.

It’s difficult when you want to stick with one style and you find that only certain packages have people vs furniture vs foliage. It would be great to have filters for artistic style.

Compiling all of these helpful interview points into an affinity map confirmed the current stigma over AI for creatives and how it could be transformed into a helpful tool to drive the app

All of these great insights were distilled into three main goals that would continue to propel the design of FunFigs:


  1. Develop a generative AI tool that centralizes the creation of scale figures and objects by streamlining the search and creation process

  2. Demonstrate the potential for AI to empower designers to personalize and maintain creative control over their projects by providing as much user input and user feedback as possible

  3. Create a curated library of scale figures and objects that aligns with designer’s preferences

Develop + Ideate

How might we demonstrate the creative potential of AI to architecture students in a way that enhances their design process and reduces the stigma associated with AI in the creative field?

Task 1: Generate your scale figures/objects

Task 2: Review results & re-calibrate your inputs

Task 3: Save your new collection

User Flows consist of three main tasks:

  1. Generate your scale figures/objects

  2. Review Results and re-calibrate your inputs

  3. Save your new collection

The tasks are designed to walk the user through the main components of the Funfigs app, allowing them to test out how practical the user inputs and feedback feel when generating scale figures that are meant to be flexible to fit the user’s needs.

The goal of these task flows when translating them to wireframes is to make sure that the search and creation process for scale figures feels streamlined and centralized in one place, that users feel they have creative control over how the final product turn outs, and that the curated library meets designers’ preferences.

User Flows

Lo-fi Wireframes

Hi-fi Wireframes

Ensure that the generating process feels streamlined and allows the users full creative control through detailed inputs

Allow for user feedback from start to finish, so that users have control over the how the final product turns out

Curate a diverse library of graphic styles to stay on par with designer preferences

Putting all of the research goals and branding together, I designed my high-fidelity wire frames around the importance of creating something that balances simplicity and adaptability so that users can get what they need in the most efficient manner.

Before diving into the hi-fi wireframes, I built up a style tile around these keywords that FunFigs would represent:

Branding - UI Kit

Homepage

Task 1: Generate Your Scale Figures

Task 3: Save your Collection

Task 2: Review + Recalibrate

Designers are skeptical of what generative AI can do for the creative industry but apps like FunFigs can help them remain open-minded about it’s potential to serve as a helpful tool that doesn’t take away from their creative freedom.

Final Takeaway

Skip the all-nighters and transform your architectural drawings in minutes

What will you be creating today?

Animals

Foliage

Furniture

Automobiles

Step 02

People

Back

Next

My Library

Explore

Create

Community

Profile

Add Your References

Step 03

Do you have an image reference?

Describe what you’d like to generate

Number of Figs to Generate

(maximum # 20):

Ex: Store clerk, carrying boxes

Enter keywords that describe what you would like to generate

5

Back

Next

Upload Images

Take a Picture

Uploaded Images

Image_01.jpeg

Image_02.jpeg

Image_03.jpeg

View

View

View

I am designing a high school and my drawing depicts multiple classroom layouts.

Edit

80 characters

Write a brief description about what your project entails

My Library

Explore

Create

Community

Profile

Help

Profile

Core Studio: School Redesign

Collection - 09/10/24

Summer Studio: Reimagining Play

Collection - 06/22/24

My Collections

Reese’s Pet Shop Proposal

Collection - 04/11/24

Search..

My Library

Explore

Create

Community

Profile

My Library

Test + Iterate

“Straightforward, Customizable, & Organized”

Users were satisfied with the content of the app and appreciated how easy the tasks felt while still presenting inputs that allowed for more specificity and personalization of content. They liked that there was enough time and opportunities to edit their inputs without feeling like they were tied to their initial selections.

Users wanted to see a more efficient way of viewing the information. It would be nice to be able to immediately get to the next step without scrolling down the whole page.

Users also wanted to see more opportunities to interact with the Community/Explore sections, they felt that these sections lacked visibility in the flow. 


What Worked Well

Areas to Improve on

Avg Usability Score: 9.2

“Think about more opportunities to promote the Community page”

“There are some areas that require too much scrolling”

Particpants were asked to generate scale people for their high school redesign floor plans that they’re developing.

Usability Testing

5 Participants


In-Person or Video Call

Avg. completion time - 12:00 Mins

Testing Details

Final Prototype

How can we bring this solution to life?

Competitor Analysis

What can we learn from the current market?

Meta Sketch Demo Lab

Starry AI

Nonscandinavia

Although this product is still a demo, it demonstrates a strong potential for AI technology to quickly animate and bring personality to anyone’s sketches.

Starry AI is an AI Art Generator that uses the latest methods to ensure that your creations are of the highest quality.

The goal of NONSCANDINAVIA is to give architecture students access to a database of free, high-res, PNG images that reflect diversity in all its forms. 

What works well:

Compared to other generative AI apps, this product can animate any sketch within seconds. The production time is much faster than your typical AI products.

The product offers high accuracy by letting the user set the parameters of their sketch and where the control joints belong

The product is still a demo so the capabilities are minimal and simple.

What could be improved:

What works well:

The AI can be improved by the user through its “train style” function that allows users to upload 5-30 images that can help train the AI to better recognize the type of art style the user prefers.

While there are many art style options to choose from, the quality of the output is not consistent depending on which art style you choose. It may take some time to tinker around with before getting what you desire.

What could be improved:

What works well:

The platform is simple and straightforward - offering designers exactly what they’re looking for with zero time needed to learn the UI.

Images are easy to download and have high resolution, which makes it easy for designers to quickly use for their drawings.

The website offers a minimal amount of scale figures and there are no updates on what is being offered.

What could be improved:

What is the opportunity that can be taken here?

Before starting to design for this product, it was important to understand what the current landscape is like for generative AI and architectural scale figure resources. A competitor analysis was done to dig into what’s currently working well and what’s missing.

I’d like the combine the capabilities of all three platforms to create an AI generative app that is specifically for creating scale figures and objects. There are many generative art applications these days showcasing the power of AI and many websites for scale figures that have not progressed at all over the years. I’d like to merge these two type of platforms together to create something useful for designers.

User Persona

Who is our target audience?

Goals:

Execute his vision for three detailed drawings in two different styles that help convey both technical and conceptual aspects of his design

Make his drawings feel lived-in by populating them with scale figures and objects that can articulate the programming of the space

Experiment with fun, creative styles of drawing outside of a standard architectural drawing

Avoid pulling all-nighters, make sure he is efficient with his time so that he can finish his drawings before his print deadline

Daniel’s Story

Daniel has started his first semester in architecture school and feels like he is already deep in the trenches with studio work. He has a project deadline coming up in the next three days and needs to present three drawings at his studio review. Daniel considers himself to be extremely detail oriented and strives to make sure his work is a reflection of his creative thinking. Daniel is designing a community center focused on performance arts and wants to convey a lively, multifunctional space through two line drawings and a collage-esque rendering. To complete his vision for these detailed drawings, Daniel wants to add quirky and fun scale figures that demonstrate the many activities that can happen in his designed space. Daniel doesn’t have a lot of time to customize all the scale figures and objects in order to match the style of each of his drawings so he needs to try to search for what’s readily accessible on the internet.

Websites used for design resources:

Pinterest

Youtube

Nonscandinavia

ArchDaily

Issuu

Pimpmydrawing

Motivation:

Daniel is excited to take on his first semester of studio and is eager to pick up all the necessary skills he needs to develop his architectural drawings. He wants to push the envelope of drawing representation by learning how to utilize all the newest design programs and technology.


Expectations:

Daniel is looking for scale figures and objects that match the style of his drawings

Wants to see more scale figures and objects that match the variety of activities going on in his community center

Does not want to spend more than 3 hours populating all of his drawings

Challenges:

There are not many good high quality resources online that are for free and the styles are quite generic

Daniel is a perfectionist and wants every part of his drawing to be unique to his style

Daniel is new to architecture and is in the midst of learning many new programs so he is stretched on time


Daniel Brown

“Detail-Oriented Designer”

Age: 19

Occupation: Student

Location: Texas

The target audience for Fun Figs has been encapsulated into this user persona - Daniel Brown, a budding architecture student eager to take on his new semester of architectural design. Daniel represents all the eager architecture students who want to execute ambitious designs and drawings that represent the best of their creative minds. We want Fun Figs to be a helpful tool for students like Daniel, who lack the resources and time to fully roll out the vision they have in mind.

Feature Roadmap

In creating an end-to-end minimum viable product, I wanted to prioritize features that would drive user satisfaction by targeting core needs. The goal is to showcase AI in an accessible way that also provides peak customization for users so the must have features prioritized streamlining the generation of scale figures. Other features that can come in the future will focus on more niche customization.

Nice to Have Features

Surprising & Delightful

Features

Can Come Later Features

Drawing Style Upload

Upload your drawing to the app so that it can detect what type of style to generate

Outfit/Prop Customization

Choose to add some flare to your scale figures with fun hats, bags, or props

Drawing Populator

App can be used as a plugin within a modeling software to populate the generated scale figures into users’ drawings

Must Have Features

Upload/Generator Page -

Users can upload an image or personalize through a list of options to generate their scale figure.

Action/Pose Selection -

Users can input what types of activities or poses they’d like

Style Selection -

Users can choose from a list of different graphic styles they’d like to generate

Type of Drawing -

Users will input the type of drawing they’re creating to determine the orientation of their figures

Customization Options -

After figures have been generated, users can

recalibrate inputs again until satisfied

My Collection -

Users can create different collections and save their scale figures per project or style

Minimalist

Creative

Adaptable

Plug + Play

Build-your-own

Interactive

The design of the logo, color palette, type, and buttons are supposed to serve as a playful blank canvas that encourages the user to fill things in with their creative ideas.

Primary

Secondary

Neutrals

Logo

Color Palette

#016DE9

#E23453

#3999FE

#B0D1F8

#1D5BA4

#FEFBEA

#6F6F6F

What will you be creating today?

Animals

Foliage

Furniture

Automobiles

Next

Step 01

People

What will you be creating today?

Animals

Foliage

Furniture

Automobiles

Next

Step 01

People

Overpass/Semibold/Size 20

Overpass Mono/Semibold/Size 14

Overpass/Medium/Size 18

Tilt Warp/Regular/Size 29

Overpass/Black/Size 16

Typography

Icons

Buttons

Explore

Profile

Settings

Create

My Library

Camera

Community

Trash

Search

Sort

Help

Generating

Complete

People

People

People

Selection Cards

01

Blue Hand-drawn Figures

03

Create New Collection

Create New Collection

User Inputs

Pose 03:

Female student working on homework

34 characters

Submit

Ex: Store clerk, carrying boxes

New Collection Name...

70 characters

Create

Name your New Collection

01

Female student sitting at desk and raising her hand

Edit

5

Search..

DWG

Arrows

Primary Button

Next

Next

Secondary Buttons/Tags

Step 03: References

Username

Tag

Tag

Tag

Students in a classroom

Students in a classroom

Line

Line

Site Map

Taking all the must-have features, a site map was created with simplicity in mind. It’s important that the main task of creating scale figures is highlighted along with additional features that connect users to a community base.

Thanks for visiting!

Let’s connect

© 2024 Karen Choi

Try out the prototype for yourself!